Introduction

Change of the music market and Establishment in Sustainable Ecosystem

InDJ's project was launched to provide appropriate rewards for music lovers, creators, artists, and fandom activities, to build a sustainable creative ecosystem in the global market. We have established a recommendation-based streaming radio platform and are preparing a virtual world platform based on artists and fandom.

Launched in November 2020 (iOS/Android) DJ-based recommended music streaming radio services offer content at a reasonable price. Our DB has metadata and sound sources, including 5 million songs, 1.3 million albums, and 1.2 million artists that is classified in 60 genre. A extensible platform that can provide through streaming in any form, from radio station creation to podcasts, live streaming, audio books, audio dramas, wellness & Mindfulness content for meditation and sleep, and visible radio.

It contributes to motivation and platform activation by providing a fair and transparent reward system to creators. Reward systems are the essence of a shared economy that can spread knowledge content and will build a healthy Token Economy within artist and fandom-based virtual world platforms.

Sharing Economy of the Digital Creator

Let's look at the background of the rise of the digital creator economy and the ecosystem of content creators that has changed.

Content creators around the world use platforms such as YouTube to express creativity and share knowledge and technology to the digital community to create businesses that contribute to the local economy. Because on an open-source platform, anyone with ideas, passion, or knowledge that they want to share can be recognized for their various and unknown talents.

In the case of music, there is no longer just hearing music ,but a music ecosystem that sees, enjoys, participates, and create together, based on this, a new fandom culture of individual artists is being formed. The newly formed fandom community does not simply consume music or artist's content passively, but rather grows and helps artists directly as active participants and creators, or indirectly affects artists' creative activities. In addition, by producing fan art and various creations, contribute to the activities and promotion of artists and participate as a digital creator in the sharing economy.

Meanwhile, platforms such as music services and fandom community-related services, content creators have brought traffic and advertising profits to SNS platforms through production activities, but there has been no return to content creators.

MetaBrox wants to build a fandom virtual world platform along with existing streaming radio services to open the door for content creators, artists, and fandom to actively participate in music content and related markets. In addition, we intend to establish and develop an ecosystem with a virtuous cycle structure by linking activities within the shared ecosystem as a reward. To this end, the MetaBrox project team aims to build a platform that is active in creation, sharing, participation, and growth by establishing a sustainable Token Economy and introducing a transparent and fair reward system for creators, artists, and fandom in the active and active music content market.

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